Decoding Technical SEO
While on-page and off-page SEO focus on content and external factors, technical SEO ensures that search engines can easily crawl and index a website. It’s the foundation upon which other SEO strategies are built.
Site Speed and Performance: The Need for Speed
According to Google, a delay of just a few seconds in page load time can increase bounce rates significantly. Optimizing images, leveraging browser caching, and reducing server response times are crucial.
Mobile Optimization: Catering to the Mobile Majority
With over 50% of global web traffic coming from mobile, having a mobile-optimized site is no longer optional. Responsive design and mobile-optimized images ensure a seamless user experience.
Structured Data Markup: Speaking the Search Engine Language
Structured data markup, often in the form of schema, helps search engines understand the context of your content. For ecommerce sites, this can include product details, prices, and ratings, leading to rich snippets in search results.
Conclusion
Technical SEO might seem daunting, but it’s essential for any ecommerce store. Ensuring that your site is technically sound enhances user experience and improves search engine rankings