Addressing the Ws?
A landing page is an online web page that offers details about a good or service. Most of these homepages, category pages, and product pages have a call to action at the bottom, prompting users to indulge more. Buy Now, Learn More, and Add To Cart CTAs are a few of the more popular ones.
A well-designed landing page encourages users to continue. 94% of first impressions on websites, according to studies on website perception, are influenced by design.
Designing landing pages help you appear more professional. According to surveys, 42% of consumers are unwilling to purchase from a website that doesn’t look professional or organized.
Traffic and its source
One strategy for starting your conversion study is to create a landing page based on the device someone shops with. You may use Google Analytics to find out where your visitors are coming from and what devices they prefer to use to shop.
You should optimize your landing pages for a fantastic mobile experience if most of your visitors come from mobile devices. You’ll also be better prepared to create a landing page that improves the desktop experience if you find out that your customers prefer desktop browsing.