Custom Retargeting Strategies for SaaS: Re-engaging Prospects and Boosting Sign-ups


In the SaaS industry, not every visitor converts on their first visit. That’s where retargeting comes in – a powerful tool to re-engage visitors who showed interest but didn’t complete the sign-up process. Custom retargeting can significantly increase the chances of converting these prospects into customers.

Understanding Retargeting in SaaS

Retargeting involves showing targeted ads to users who have previously visited your site but left without signing up. These strategies are crucial in SaaS, as they keep your brand top-of-mind and encourage return visits. Research indicates that website visitors who are retargeted with display ads are 70% more likely to convert.

Effective Retargeting Campaigns for SaaS

  • Segmented Audience Targeting: Customize retargeting campaigns based on user behavior, such as pages visited or time spent on the site.
  • Personalized Ad Content: Develop ads that address the specific interests or pain points of the audience segments. For instance, showcasing a feature that the user explored.
  • Optimal Timing and Frequency: Timing the ads to appear when the users are most likely to engage, and maintaining a frequency that keeps you visible without overwhelming.

Real-Life Implementation: PQR SaaS Brand Case Study

PQR SaaS, an analytics tool, implemented a retargeting strategy that targeted users who visited their pricing page but didn’t sign up. The ads focused on the tool’s unique value propositions and included a special offer. This approach led to a 50% increase in return visitors and a 20% uplift in sign-ups.

Results Analysis: Conversion Rate Statistics

Post-campaign, PQR SaaS experienced a significant improvement in conversion rates. Their retargeted ads achieved a click-through rate (CTR) of 0.7%, compared to the industry average of 0.07% for display ads.


Custom retargeting is an effective way for SaaS businesses to re-engage with potential customers. By personalizing the retargeting efforts based on user behavior and preferences, SaaS companies can significantly increase their chances of converting interested visitors into loyal customers.

Reignite your SaaS success with Two99! Discover the art of custom retargeting strategies to re-engage prospects and skyrocket your sign-ups. Elevate your conversion game with Two99’s tailored solutions. 

Ready to turn missed opportunities into triumphs? Sign up now and implement personalized retargeting strategies that resonate. Boost sign-ups, rekindle interest, and redefine your SaaS journey with Two99. Don’t settle for missed chances – choose Two99 and transform your prospects into loyal users today!

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