Deepshikha and Ankush argued about digital selling and social selling and how the terms are relatable. That’s when Deepti cut in and announced that though these terms may seem similar, they are disparate.
The rest of the blog follows Deepti enumerating the concepts at length. Let us also join in and understand it.
The strategy of having marketing and sales collaborate to share and distribute assets programmatically is known as digital selling. As a result, Digital Selling is a broad overview of how a company can leverage assets, data, salespeople, and anyone who interacts with customers to market their brand through digital channels.
Digital selling includes a component called social selling. “Meeting the buyer where the customer is already conducting due diligence – which is online” is how social selling is defined. Buyers utilise Social Selling to arm themselves with information and make informed purchasing decisions by working within their peer-to-peer networks and consuming content.
The driving force
Digital selling encompasses all aspects of marketing via digital means, while social selling is employed in a social network framework to generate business. These marketing techniques complement each other, and combining them can help you attain your goals faster. A combination of digital and social selling is used in the marketing process. Customers are content to rely on digital interactions and social relationship methods since they are convenient.