{"id":2783,"date":"2023-07-28T13:05:34","date_gmt":"2023-07-28T13:05:34","guid":{"rendered":"https:\/\/two99.cannyworx.com\/?p=2783"},"modified":"2025-01-18T02:51:42","modified_gmt":"2025-01-18T02:51:42","slug":"social-commerce-brand-engagement","status":"publish","type":"post","link":"https:\/\/two99.org\/ae\/social-commerce-brand-engagement\/","title":{"rendered":"Social commerce; Brand engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2783\" class=\"elementor elementor-2783\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f4dc72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f4dc72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c9f84\" data-id=\"65c9f84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe10c3 wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"1fe10c3\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c56de wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"60c56de\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aman was new in the field of social commerce. He was given a task by his senior to write a detailed report on what all it entails. Srishti decided to help Aman prepare the report as she had ample knowledge about the topic.<\/p><p>Let us read what knowledge Srishti imparts and how it helps Aman.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0db075e wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"0db075e\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The traits<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba2ec3 wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"fba2ec3\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the US, roughly 30% of internet users shop through social media.<br \/><br \/><\/p><ul><li>Storefronts<br \/>Be it Instagram or Facebook, numerous social media\u2019s are engaging in providing rich shopping experiences to their customers. These storefronts can, in many ways, mirror the structure of your ecommerce website, with collections, product pages with detailed descriptions, and recommended products.<\/li><li>Organic posts<br \/>Allowing your followers to shop directly from Instagram feed posts, Stories, Reels, Pinterest pins, Facebook carousels, and TikTok videos helps expand your ecommerce business. These posts resemble regular images or videos, with an icon or label in the corner indicating that one or more products have been tagged in the post.<\/li><li>Influencer Content<br \/>Influencers share shoppable posts by tagging products in their Instagram Stories or feed posts. Users who tap on a product tag are taken directly to the brand\u2019s profile\u2019s in-app product page. In other words, the product is part of the brand\u2019s profile, not the influencer\u2019s.<br \/>This is an excellent manner to ensure a pleasant shopping experience for customers discovering ecommerce shopping through an influencer.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0d21d wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"ae0d21d\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Shopping in real-time<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9122d09 wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"9122d09\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Live shopping is a hybrid of live video and ecommerce. Brands use live shopping to create a fun, interactive Livestream experience while promoting their products, which viewers can then purchase directly from the Livestream.<\/p><p>Live shopping is famous in Asia and it reached $171 billion by 2021. Slowly but steadily, live shopping is spreading to Western countries, and it is expected to account for 10% to 20% of all ecommerce by 2026. Live shopping events have been successful for brands such as Aldo and Walmart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5caa53 wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"f5caa53\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Effective Social Commerce appearance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ba6f7 wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"b1ba6f7\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThere are numerous social strategies and platforms that brands use to stay relevant. There is no \u201cdefault\u201d approach to effective social commerce, from fashion and food to marketing and technology.\n\nAs eCommerce sales rise year after year, brands that understand the principles of social commerce will inevitably outperform those that ignore their social presence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495bb7f wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"495bb7f\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A store tab or a feed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d678f3c wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"d678f3c\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brands embed their products in their profiles, social media posts, ads, and user-generated content on social media platforms. However, some went the extra mile and dedicated a section of their app to shopping.<\/p><p>It displays recommended products, promoted stores, wish list items, newly released items from followed accounts, and shops similar to those that the user follows and browses. It\u2019s an infinite scrolling experience, with posts and products added all the time, so the user never reaches the bottom of the feed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471179f wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"471179f\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4405d28 wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"4405d28\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anyone running social ads has the same goal: not letting ads look like it.<\/p><p>As a result, fashion brands frequently use Facebook user-generated photos to drive traffic to their stores. The beauty and fashion industries have relatively high conversion rates via Facebook, demonstrating why many brands have already jumped on board.<\/p><p>Brands using Facebook ads consider a more subtle approach to marketing messages that emphasises user-generated content rather than straight-up sales-based marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e89b3 wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"f5e89b3\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Citations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c06e70 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0c06e70\" data-element_type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hi.photoslurp.com\/blog\/social-commerce-examples\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">https:\/\/hi.photoslurp.com\/blog\/social-commerce-examples\/<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.shopify.in\/enterprise\/social-commerce-examples\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">https:\/\/www.shopify.in\/enterprise\/social-commerce-examples<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/10\/13\/social-commerce-examples-definitions-stats\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">https:\/\/www.the-future-of-commerce.com\/2021\/10\/13\/social-commerce-examples-definitions-stats\/<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/influencermarketinghub.com\/social-commerce-platform\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">https:\/\/influencermarketinghub.com\/social-commerce-platform\/<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sproutsocial.com\/insights\/social-commerce-examples\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">https:\/\/sproutsocial.com\/insights\/social-commerce-examples\/<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction Aman was new in the field of social commerce. He was given a task by his senior to write a detailed report on what all it entails. Srishti decided to help Aman prepare the report as she had ample knowledge about the topic. Let us read what knowledge Srishti imparts and how it helps [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/posts\/2783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/comments?post=2783"}],"version-history":[{"count":1,"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/posts\/2783\/revisions"}],"predecessor-version":[{"id":12239,"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/posts\/2783\/revisions\/12239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/media\/2802"}],"wp:attachment":[{"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/media?parent=2783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/categories?post=2783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/two99.org\/ae\/wp-json\/wp\/v2\/tags?post=2783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}