{"id":2781,"date":"2023-07-28T13:05:10","date_gmt":"2023-07-28T13:05:10","guid":{"rendered":"https:\/\/two99.cannyworx.com\/?p=2781"},"modified":"2025-01-18T02:52:02","modified_gmt":"2025-01-18T02:52:02","slug":"email-marketing-the-methodology","status":"publish","type":"post","link":"https:\/\/two99.org\/ae\/email-marketing-the-methodology\/","title":{"rendered":"Email marketing; The methodology"},"content":{"rendered":"\t\t
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Introduction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Considering the ongoing trends, Aditya wanted to focus on email marketing, and he was confused about where to begin. Nishant was the marketing head of Two99 ecommerce.
He was well-versed will all the latest trends.
He decided to enlighten Aditya about the same.
Let us also understand what the ongoing trend is all about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Performance measurement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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2022 is not the first year that email campaign performance is measured. It needs to be one of your yearly objectives. You won\u2019t be able to set achievable goals for the remainder of the year if you don\u2019t take the time to crunch your figures. This information will not only help you gauge how you compare to your rivals but also enable you to pinpoint particular areas that need your extra focus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Contextual emphasis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Over 120 emails are sent and received daily on average. Your email can be overlooked in the sea of others vying for the recipient\u2019s attention. Keep your emails contextual to make them more relevant to your users and encourage them to open them if you want to stand out from the crowd. A person is more likely to reply to an email concerning cat care than a dog or fish care if they purchased cat food from a pet store.<\/p>

To enable contextualization, it would help categorize your users into several groups depending on their behaviors. You can execute AI-based predictive segmentation with MoEngage and divide your consumers into categories like \u201cPrice sensitive,\u201d \u201cNeeds Attention,\u201d etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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No-reply hindrance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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A no-reply email address might reduce interaction and give your subscribers the impression that you don\u2019t care about their thoughts and don\u2019t want to subject your valued subscribers to that.<\/p>

Instead of using a no-reply, use a name that people would remember. Your emails will become more approachable and encourage reader interaction as a result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Compelling CTA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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To make the action you want subscribers to take stand out from the rest of your email\u2019s copy, use a call to action (CTA). The straightforward next step for your email subscribers should be your CTA button. And it ought to be alluring.<\/div><\/div><\/div>
Include a call to value rather than a standard CTA. Describe the benefits readers will obtain from clicking the CTA button in the button\u2019s copy:<\/div><\/div><\/div>